Health Care Product Line Integration©

Health Care Product Line Integration© marketing strategy is for companies that sell several health services related products in Canada. Determining how respective products relate to programs promoting efficiencies in:

• Self-care,
• Community care,
• Primary care,
• Secondary care,
• Tertiary care,
• Quaternary care,

can provide a level of market intelligence that will serve to strategically organize the product line in terms of health policy formulation and implementation.

This marketing approach can be particularly helpful in developing:

• A disease management strategy or
• Justifying long-term contractual sales arrangements.

The more diverse products are with respect to access in diagnostic or therapeutic markets as well as to over the counter sales, the more critical is the need for the product line integration analysis.

Workshop Link