Who should attend?
Personnel from companies that deliver a variety of therapeutic and diagnostic products who are involved in development of marketing strategies and supply contract negotiations.
Description of workshop:
The Health Care Product Line Integration© methodology demonstrates how a company that delivers a variety of OTC and / or prescription therapeutic and diagnostic products to the health care system serve programs at the self-care, primary care, secondary care, tertiary care and quaternary care levels. Demonstrated linkages among products and associations between different the health care programs can serve as a basis for promoting the company as a comprehensive quality supplier to the health care field. In addition this insight could be useful when negotiating pricing arrangements with hospitals or regional health authorities and possibly alliances with private third party insurance companies.
Deliverables:
A health systems integration approach to marketing that is based on template designed to demonstrate relationships among health programs.
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